Dear Counselors,
Build the practice (and life) you actually want...
with clients who actually respect and value you.
My Story
When I first stepped out on my own, I was terrified.
My mentor saw what I was capable of before I did — and pushed me to start. But the truth is, I was so anxious about money that I couldn’t even bring myself to charge for therapy at first.
So I did odd handyman jobs. I needed to face my fear of asking for payment, even in work that had nothing to do with counseling. I busted my ass, undercharging and overworking, just to break the cycle of apologizing for what I was worth.
Eventually I said “f*** it.” I built a barebones website, started reaching out to everyone I knew, and offered to meet up. At the end of each conversation, I asked if they knew anyone who might benefit.
- After two months of this grind, I had one client.
- A month later, I had another — both paying $1 per session.
I did that for three months while I built the vision, experimented with ads, refined my directory profiles, and learned to stop hiding behind “safe” professional language.
Then it shifted. Clients started coming. My rate moved from $75 → $150 → $200 → $225. I learned how to know when to raise rates, when to offer sliding scale (and when not to), how to take insurance the easy way — and how to build without it.
Most importantly, I learned how to lead in a way where:
- Clients show up grateful, not resentful.
- They want to be there, even when it’s hard.
- They actually thank me for charging what I charge.
No more endless self-doubt. No more confusion about whether clients even valued the work. Now I run a practice that sustains me, inspires me, and draws in people who truly respect what I do.
And that’s what I want for you. But faster.
FAQ (No BS)
Is there a contract?
No. We meet as long as it’s useful.
Do you take everyone?
No. This is for counselors who are serious about building a practice that actually works.
What if I get stuck?
You will. That’s why I’m here.
What if I feel overwhelmed?
That’s normal. This process gets messy. That’s why we do it together — faster, steadier, and with support when you hit walls.